Not every website or app has a dark mode feature, but it’s common in text-heavy, white-background places like social media tools (Twitter, Instagram) and, of course, email clients. Dark mode is a setting users can turn on so an app’s text displays on a black background instead of its regular light background.
There are no complicated definitions here – email dark mode is pretty much what it sounds like. So, buckle up and get ready to learn what makes dark mode in email so popular, how it can help your deliverability, and how to optimize your emails for dark mode. But this isn’t a trend you can run away from. Email development is hard enough already. It’s not just Discord or Twitter – dark mode is pretty much everywhere, email included. But in recent years, the dark side of our apps has become the preferred choice for many users. Pop culture – or just culture, really – has taught us that the dark side is not where you want to be. Just look at Star Wars or Lord of the Rings… or The Divine Comedy, for that matter. We all know that light tends to win over dark.
